WildFarmed Life Changing Waitrose Launch

Wildfarmed is a regen agriculture food business. I have been working with them on and off for four years. This year was the first time we launched a consumer product. Three loaves of bread launched exclusively at Waitrose.

We did everything from pack design to in store promotion ads. You can see the early designs we did, featuring loads of crazy stuff like disco balls, soundsystems and worms as well as all the nice things like flowers and birds and bees.

We had three 48 sheet posters. One of which got us in trouble with the Church of England (Score!). Loads of flysheets, digital OOH. We had co-founder George Lamb turn up to Waitrose on a tractor with his dad the actor Larry Lamb.